Case Study - Polytech
Background
PolyTech is the pioneer in the digital textile printing industry. In 2020, Polytech invented the fully automatic DTF mode and believes that there is a market in the United States for their new patented digital transfer film product.
Website Update
Unsatisfied with their Website
PolyTech was not satisfed with their website. Updating it demanded time and personnel that they could not afford. They wanted a solution so they could introduce products without fearing that the new market will judge them by their poor website.
Analysis
- Patented products
- Weaknesses
- Language barrier
- New company, zero brand awareness
- Shortage of manpower
My Solutions
Landing Page for introducing new products
I understood that they wanted to promote one machine in the US market. So, I proposed a Landing Page to introduce the new machine. By doing so, they could introduce the product without waiting for the redesign of the whole website.
Email Marketing
To help the sales department to promote the product, I devised an email for PolyTech sales people.
WordPress Website
Re-designing the whole website did not go as smoothly as PolyTech expected. And the developers they hired charged them a lot. I recommended they use WordPress to build a new site for the U.S. market. They accepted my suggestion when I showed them the sample I did for them. Poly-mt.us