When designers think more, users think less


Focusing on user experience is the golden rule for all designs. Users should never have to think as they use a well-designed website.

Miles to Remember – Event Website

Responsive Event Website Demo presented by Benjamin Zou, a web designer in Pittsburgh
Event Site
Talent Showcased:Design, Front-End
Objective:Promote a charity walk
Target Audience:General audience


  • Green and yellow analogous colors are used to symbolize hope, sunshine, and joy.
  • Hover effects were added to images to increase the interactivity on the page while offering additional information.
  • A video was incorporated to communicate about the enjoyable, community building nature of the event.
  • This Banner Ad complete with CTA (Call-to-Action) was developed. It can be placed on other sites to lead users to the event site.
View the project

T-go Print Solutions E-commerce Site

E-commerce Website Demo using PHP presented by Benjamin Zou, a web designer in Pittsburgh
Talent Showcased:Server-side Development
Objective:Sell textile printing solutions for DIY enthusiasts.
Target Audience:People who have printers at home


  • Product information is stored in a MySQL database and displayed on the website through PHP coding.
  • Product information was placed in a CSS Grid Layout in the "Product Catalog" page, and made to rearrange attractively to fit a variety of screen devices.
  • Visitors can click on each product to get further information and place an order.
  • Thanks to a hand-coded PHP shopping cart, customers can select and purchase products.
View the project

Jack’s Story (Studying in the U.S.) – Blog Website

WordPress Development customized theme by Benjamin Zou, a web designer in Pittsburgh
Blog Website
Talent Showcased:Interactivity, WordPress Development
Objective:Allow the blog owner to share information with visitors and sell merchandise.
Target Audience:General audience


  • The site uses WordPress, and a custom theme was developed to allow full control over the style and page structure of the blog site.
  • The subtitle “Studying in the U.S.” in the masthead animates as the user loads the page, adding delight and emphasizing the topic of the site.
  • Video was incorporated to present the beauty of Pittsburgh, the blogger’s adopted home.
  • Plugins were added to meet client goals and enhance the user experience. WooCommerce was added allow Jack to sell merchandise online. MetaSlider was added to allow a slideshow sequence of landscapes showing what Jack loves about his city.
View the project

Case Study
Polytech Website Update

PolyTech is the pioneer in the digital textile printing industry. In 2020, Polytech invented the fully automatic DTF mode and believes that there is a market in the United States for their new patented digital transfer film product. I recently had the opportunity to help the company in their endeavor. Read this case study about my problem-solving process on the Polytech website development.

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